On the heels of our I. O. Beauty Market e-commerce launch, January 31st. We’ve opened up our first brick and mortar in the revitalized downtown area of Allentown, Pennsylvania.

What was supposed to be a 3-month pop-up will become a permanent home to attract shoppers who value the in-store experience but is unable to because items they love are out of their physical reach.

We felt that this omnichannel approach will be beneficial to our early growth and longevity.

We are located at 26 N. 6th Street | Suite 150 | Allentown | PA |18101

At I. O. Beauty Market our mission is to create awareness and education about the benefits of toxic-free ingredients. Our passion is in the picking and curating, and we pick the safest, highest quality products that support women along their self-care journeys. We do so by partnering with conscientious brands that also support wellness inside and out.

Our principle is reflected in our promise of Purpose, Purity, Efficacy, and Transparency.

At I. O. Beauty Market our mission is to create awareness and education about the benefits of toxic-free ingredients. Our passion is in the picking and curating, and we pick the safest, highest quality products that support women along their self-care journeys. We do so by partnering with conscientious brands that also support wellness inside and out.

Our principle is reflected in our promise of Purpose, Purity, Efficacy, and Transparency.

 

Dixie Lincoln- Nichols is a wife, mama, science educator, author, certified health coach and entrepreneur. Her work has been featured in media outlets like, Redbook, Natural Health, Instyle, Working Woman, Huffington Post, Essence Online, Tampa Tribune and more. She is currently the Chief Self-care Connoisseur and founder of I. O. Beauty Market, where she curates products that are free of toxic, harmful ingredients.

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