I. O. Beauty Market Opens In Downtown Allentown Pennsylvania

On the heels of our I. O. Beauty Market e-commerce launch, January 31st. We've opened up our first brick and mortar in the revitalized downtown area of Allentown, Pennsylvania. What was supposed to be a 3-month pop-up will become a permanent home to attract shoppers...

Feed Your Face With Avocado

Zaboca! That’s what we call the Avocado fruit back in Trinidad.  It’s also one of the many fruits that were found on my grandparents' property. Needless to say, we found many uses for them among which were facial masks. Oh, yes, it’s food for your skin too. Avocado...

6 Tips For Skin Like Spring

Seasons change. People change, and skin also changes from one season to the next. Spring is usually the season people are most thrilled about welcoming because of the harshness and toll the winter months dish out on the skin. As we transition into this sensational and...

5 Tips To Help Put The Pause On Premature Wrinkling

Much ado is made about wrinkles, especially when the wrinkles are adorned by women. I can't help but think of Lauren Hutton's quote, " Our wrinkles are our medals of the passage of life. They are what we have been through and what we want to be." It pretty much sums...

4 Ways To Protect Your Body From UV Damage

There has been quite a bit of back and forth in the scientific community regarding the effectiveness of sunscreens, with some studies suggesting there may be no link to SPF protection against the deadliest form of skin cancer, melanoma. My advice? Until unequivocally...

Add A Magnifying Mirror To Your Skin Care Tools

Magnifying mirrors are used to enlarge objects, so in this case, the mirror will enlarge the appearance of your face, giving you a close-up and personal view of what's cooking on the surface of your skin. Some people would rather stay clear of these pesky reflectors...

What Your Face Is Telling You About Your Health

Chinese face reading for health analysis "Your face is a mirror of your health" (Angela Zhang). And that's a fact. Your facial appearance can provide a vast insight into what may be going on with the major internal organs of the body. In other words, fix your health...

The Friends And Enemies Of Your Skin

The skin has friends and foes. And like people, friends are good for us (uh, well, most of the time) and enemies are bad for us (but we can learn a lot from them). Think of your body's organs as people, and again, like people, they have responsibilities, needs, wants,...

Commandments For Your Skin

The process of cleansing, toning, masking, peeling and moisturizing is key to maintaining beautiful and healthy looking skin, period. In addition, diligence and consistency, along with the right products for your skin type can mean the end of your skin care struggles....

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